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De-lightcareand support

Professional personal care taker

www.de-lightcareandsupport.com/ De-lightcareand support_image
De-lightcareand support_image

Introduction

The business was related to supporting people who are facing problems with their housing and other personal care needs. This was a customer support program, that was helping with different people from age groups, ranging from a very wide array of the targeted market, which would help them to improve their housing conditions, and making sure that they are getting the best benefits of the existing situation. So, the business is primarily focusing upon the house owners in the house residents who are living in their housing and need some support for them.

De-lightcareand support_image
De-lightcareand support_image
De-lightcareand support_image

Research

The client wanted to have a logo with green and blue colors. It was to make sure that the brand message and the reputation of the company is giving an impact to the homeowners and they're getting a better insight into the working condition. So that we had to Look upon several competitors. Some competitors were pointed out by the client himself, but we tend to hide an ational research to make sure that our client is getting the best version from the logo of their company. We consulted a number of companies and saw their logo and how it is impacting their brand value and how the messages are being transferred to them

User Personas

As specified by the client, the user persona are home residents ranging from 16 years to 60 years. They face several problems regarding housing and maintenance this was intended to have a better and more impactful overview of the market and enhancing the global image. Housing and self-care is a key problem and there is no specific age group that needs to be targeted to get things done. So the brand was focusing more on targeting an overall market segment of home residents.

De-lightcareand support_image

De-Light Care And Support Team

Team

"we were not sure what I needed in the first place. After giving a few thoughts and description of our business redapple created several ideas and we were actually happy with all of them so it made it tough. A lot of clicking between designs quickly to see"
De-lightcareand support_image

Solution

This was an incredible working opportunity for our team as this was related to the business that is offering care support housing support and assistance to clients ranging from a young age to old age. The business was relying upon the support that homeowners seek. The color choices which were impacted and advised were blue and green. We kept the logo in line with the competitors who had a different and more enhanced working for themselves. We kept the logo focused on the text-only, where the light and care aspects were kept under focus and we added a light icon giving an sgn of hope and assistance. The color shades were kept light and comforting so users find them convincing. The logo serves s a one-shot for creating awareness and helping to get maximum inquiries.


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